PCB Blog - Selling Yourself
Selling Yourself |
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| 2011/07/11 | ||
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By: Nicky Grieshaber
It is often said in business that the first step to selling your service or your product is to sell yourself. Selling yourself simply means that the way you relate to people makes them feel that dealing with you is a positive experience. This is obviously important in relation to clients and customers, but is no less so in relation to your colleagues (including your subordinates and your superiors) if harmony and maximum co-operation are what you’re looking and hoping for. Most people know that one of the keys to establishing and maintaining excellent relationships is to treat others with courtesy and respect. What is not always appreciated, however, is that one of the most important indicators of courtesy and respect is the way we communicate with people, whether we are speaking or writing, and whether the relationships concerned are personal or professional. The greater the effort I put into communicating thoughtfully with someone, the more I am saying, in effect, “You are important enough for me to want to get my message across to you as efficiently and as clearly as possible – I do not expect you to expend undue effort in trying to understand me.” The American physician and writer John Andrew Holmes made this profound observation: “It is well to remember that the entire universe, with one trifling exception, is composed of others.” Communicating clearly and thoughtfully with those “others” will go a long way towards gaining their respect and their trust and enhancing our relationships with them. It is worth developing the necessary skills in our businesses to achieve such communication, whatever the medium. Our clients will appreciate us the more for doing so. Nicky Grieshaber, www.nickygrieshaber.co.za, http://nickywrites.blogspot.com |
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| Tags: Selling(1) relationships(1) Customers(4) clients(1) Communicate(1) | ||
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